Novelog? Booklog? Book Blog?

I don't know what the hip term for these things is, but Dingo, by Michael Alan Nelson, is a book being posted in blog form one chapter per week. Currently at Chapter 2, it seems a bit like airport Easton Ellis. Plenty of sex and consumer culture, and the promise of dollops of violence and drugs. Well enough written and quite enjoyable. And of course there's a twist coming, looks like that'll be around chapter 27 and chapter 28 will wrap it all up; say March-April next year? Simple, really.